Vision: The Driver Of Entrepreneurship

Visionary Entrepreneur - Blog by Kelisha Mills

Introduction: What is a vision?

To be a successful visionary entrepreneur you must have a high degree of vision. According to Wilson (1992, p.18), vision is a coherent and powerful statement of what the business should aim to become. It orients the business by providing a connection to a sense of purpose and meaning (Bernard 2018). Vision also gives inspiration in times of change and disruption (Levin, 2020).

In entrepreneurship, vision has been characterized as a “previsualization” of a desired outcome (McMullan & Long, 1990) and as a “mental model” that influences entrepreneurial activity (Hill & Levenhagen, 1995). 

Do you have a vision for your business? Vision is the entrepreneur’s ability to see possibilities where others see impossibilities. It’s the entrepreneur’s ability to see what others cannot.

Entrepreneurs are driven by their vision, which is their ultimate goal or destination. Entrepreneurial journeys are not always linear and do not follow a set path. The journey can be full of twists and turns, but success will come to those who persevere.

Who is a visionary entrepreneur?

A visionary entrepreneur is an individual that is able to see the future and create a product or service that meets the needs of their customers. Visionary entrepreneurs are able to visualize what people will want in the future and create it.

A visionary entrepreneur has a lot of qualities that set them apart from other entrepreneurs. They are able to think outside of the box, they have an innovative mindset, and they are able to foresee opportunities in any industry. Visionary entrepreneurs also have a strong desire for success, which pushes them to be better than their competition.

Successful leaders in visionary entrepreneurship don’t follow theoretical guides or concepts like other types of entrepreneurs. They have the courage to experiment with new arrangements and communication tools to better meet the needs of people. 


How your Vision Statement should be structured

Most visions should be structured. That means you should spend some time and really think about what you want your business to become or stand for. Your vision statement should have the following characteristics (Baum, Locke, & Kirkpatrick, 1998; Kirkpatrick, 2004; Kirkpatrick & Locke, 1996; Kirkpatrick, Wofford, & Baum, 2002):

  • Conciseness 

  • Clarity 

  • Abstract and challenging 

  • States the organization’s purpose 

  • Future focused 

  • Sets a desirable goal 

  • Matches the business’ success measures

Take a moment today and write or review 2-3 lines of your very own vision statement.

How to grow keep your vision BIG!

Entrepreneurs need to have a big vision, so they can inspire others and keep moving forward. However, building a business is hard and there will be times when you feel like giving up.

In order to grow and keep your vision BIG as an entrepreneur, you need to:

  1. Have a clear vision of what you want your company to be – Having a clear vision of what you want your company to be is not an easy task. You need to take into account many factors such as the market, the competition, and the resources at hand. But it is necessary for your success.

    A big vision entrepreneur knows that he or she doesn’t have all the answers and needs to surround themselves with experts in various fields. They also know that they cannot do everything themselves and need to delegate tasks in order to grow their company successfully.

  2. Be resilient and never give up on your vision We often hear about the success stories of entrepreneurs who had a vision and never gave up on their dreams. But what about those who had a big vision but failed to execute it? What went wrong?

    One of the most common reasons is that they lacked resilience. They were not able to deal with the setbacks and failures that came their way. They lost hope and got discouraged when they faced challenges.

    However, there are some entrepreneurs who have been successful in spite of facing obstacles along the way. They have found ways to overcome them and continue with their journey towards achieving their goals. This is because they are resilient – they know how to bounce back from adversity, learn from mistakes, and keep going even when things don’t go as planned. This BLOG may interest you.

  3. Keep learning about how to grow your company – The entrepreneur is a visionary. They have a big vision of what they want to create and the world they want to live in. Entrepreneurs are not content with the status quo and want to make a difference in the world. They are always looking for new ways to grow their company.

    In order to be successful, an entrepreneur needs more than just a good idea or product. They need knowledge, skills, and experience that will help them take their business from small-scale success to global domination. That comes with lots of learning and keeping on top of new trends. It’s always a good idea to subscribe to blogs and magazines related to your niche, attend related events and read books that will elevate your thinking beyond what you may currently imagine.

I’d love to know your thoughts on my BLOG this week! Be sure to leave a comment below.

Need help? Text VISION to 646-760-5480 now and I’ll be happy to send you some strategies.

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Kelisha Mills

Hi, I`m Kelisha Mills! I`m a wife, a mom of 4, and an Entrepreneur for over 15 years. My emarkable gift lies in igniting the entrepreneurial spirit within mompreneurs, propelling them toward their aspirations.