As a mom, your time is limited. Add the role of entrepreneur on top of that, and time just seems to disappear. Creating content is a major part of marketing your business. Crafting content takes up a lot of time and energy. It is not as difficult as it seems, but without a strategy, it can be time consuming. Strategies for content creation have been made to help make the process easier. I have made the switch to ClickUp to work my strategy. It has been going well so far.
In this week’s blog, I wanted to share with you how I create a month’s worth of content in 6 hours or less. I’ll walk you through what I do in those 6 hours so that you can reach your audience with meaningful and impactful way, without overwhelm.
Before we go any further, I’d like to stress on the importance of having help. The strategies I’m about to share work best when you have the right support in your business. The #1 thing that mompreneurs should invest in is more time, and that comes by hiring team members who would implement the tasks that would be stress relieving if someone else could do them. Examples of these tasks can be:
- Grocery Shopping
- Picking up and dropping off the children from/to school
- Paying Bills
- Scheduling Content
- Reviewing analytics
- Uploading Blogs and Videos
Of course, these tasks must be done by someone you trust. Over time, you and your team will get into a rhythm on how you like things to be done.
So let’s get to it.
Hour 1 – I brainstorm content ideas.
Ideas are a dime a dozen, but for me, one of the best ways to brainstorm content ideas is to write down everything that comes to mind. Whatever the topic for the month is, I usually just start writing whatever word I think of and then go from there. For example, if I think of words like “systems,” “overwhelm,” “self care,” or “budgeting,” I’ll write them in separate lines in my Ultimate Mompreneur Planner. I then start writing topics relevant to my niche from those words.
I utilize Google, Keyword.io, Semscoop and Youtube to see the most popular topics that have gained alot of visits and views.
Hour 2 – I start with a Blog Post
I know many content creators start with a Video and then script the video to create a blog. For me, video creation must have structure. Additionally, videos, in most cases, are received better when scripted. All of the “ummm’s”, “ahhhhh’s” and “you know’s” will be minimized without much extra time in editing.
This is why extra effort must be put into creating content rich blogs. How to create content rich blogs? Content is still queen. Regardless of the trends and what you might be hearing, content is still the way to go if you want to get noticed online by your audience. As more and more people are consuming their news online, it has become increasingly important for business owners to create quality blog posts and articles that can go viral. I’ll go into more of that viral content later on.
In order to create a successful blog, you need to have something worth reading. For mompreneurs who do not have much extra time, I would say to hire help to expand on your blog outlines, or utilize AI writing software like Rytr.me, WriteSonic, or Jarvis.ai to help. Using these tools shortens your writing time by hours! Since implementing these strategies, I have more consistent articles across many different platforms, and the quality of my writing has also improved.
Hour 3 – Break out the content to your key platforms
After I write and upload the blog, I then begin to break out the content to the different platforms I am on. At this point, it will be best to do a video. This can be pre-recorded and edited, an IG or Facebook Live. You can then break those up into smaller sized video pieces and optimize it for Instagram, Facebook and LinkedIn. Those are the three main platforms I utilize. For you, that may also include YouTube, Pinterest, Twitter and Soundcloud. Whatever platform, you can use the wording from your blog to record the videos. Honestly, I am not at the point of creating consistent videos, but I anticipate growth in this area in the upcoming months (step by step).
Hour 4-6 – Scheduling the content
In my opinion, this is the most time consuming part of the process. Scheduling content can take quite a few hours. I have been consistently posting on Instagram on two handles (@kelishamills and @the_ultimate_mompreneur) for a year. Though I have a VA that helps me, we both agree that formatting and scheduling content is the bulk of the tasks. It’s the very reason I hired help in this area. I was simply too burned out to keep up with posting daily.
To get the most engagement from your content, you must understand what works for the different platforms. It’s also a fact that video has become the best way to keep your followers on your feed longer. The growth of Reels on Instagram, and Stories on Instagram, Facebook and even LinkedIn shows that video is the most powerful tool right now to engage with your audience.
Now, as a mompreneur, you also know that creating video content is also time consuming. I have found that it’s best to start with committing to at least 1-2 reels/stories per week, then increase the frequency as you get more comfortable with putting them together.
Types of Social Media Content
The three types of content you should be focusing on are:
1. Viral content should comprise 70% of your posts.
What exactly is Viral content
Viral content is anything that spreads quickly through the internet. It is usually entertaining, amusing or shocking in some way. These types of posts are not always from an established website, meaning they could come from a video on Facebook or a post on Reddit. I look through the discovery page on Instagram and on TikTok for inspiration and viral videos and quotes. The post must have a high number of views AND engagement through comments. I save the posts and their links in my collections.
You can also look through pages like The Shade Room, Discovery, National Geographic and other curated pages to get a variety of viral content.
2. Trust content should comprise 20% of your posts.
It is important to gain the trust of your followers. Accounts with the highest engagements come from followers who trust the owner. Now, I am not saying that the audience will always agree with what is being shared, but they trust the owner enough to share their thoughts.
Why is it important to gain the trust of your online audience?
Building the trust of your audience is a key component of any marketing strategy. In today’s online world, people are more likely to disengage with your brand if you don’t seem trustworthy. There are many factors that go into building your online reputation, including the quality of content and how you interact with others. In my “Trust” posts, I share a lot about myself, my journey, how I overcame challenges, and I give expert advice in my experiences. These posts are longer and high in value.
3. Sales content should comprise 10% of your posts.
No one likes to be sold to all the time. There are many cases in which it is necessary to sell products or services, but there are a few ways to do this that will not turn potential customers off. It is important to be aware of the psychological triggers and tactics that can create a negative customer experience as well as the tactics that will make your customers feel valued.
It’s important to be mindful of how you’re approaching your prospects and customers. Your prospects and customers are people too. As a business owner, it’s important to remember that when you’re talking to them. People are emotional beings which means they can be easily annoyed if they feel you’re not treating them with respect. When you approach your prospects and customers, take a moment to think about how you want to come across in the conversation. Ask yourself: “How would I like someone to engage with my product or service?”. How do you want to make them feel? Think on these things when you are crafting your copy.
Now that we know what type of content we are creating, now we can get to the scheduling.
I schedule the three types of content mentioned above over the course of 4 days. With the 2 hours I have remaining, I use 30 minutes each day to schedule the content. I make sure to time myself so I don’t get sidetracked or overwhelmed.
Over the past few months, I’ve been working on different strategies that would help my team regain time in scheduling posts. I started utilizing and tweaking my Content Calendar in ClickUp. Here is a sample of what it looks like, broken down in the Viral, Trust and Sales posts we spoke about earlier.
You can see how I have different days for the different types of content, and how I utilize the percentage rule across them. Here is how I utilize the 2 hours:
Day 1 – I schedule all of the Viral Posts on Saturdays and Sundays
Day 2 – I schedule the Viral Posts on Mondays & Tuesdays
Day 3 – I schedule the Sales Posts on Thursdays
Day 4 – all of the Trust Posts on on Wednesdays and Fridays
With this flow, I am not overwhelmed with completing a month’s worth of content in one day like most persons who batch schedule do. With the relevant content related to my blog topic, I can simply add saved links, posts and copy to the days.
Here is an example:
This is a Viral Quote that my VA can simply design in a Canva template. We have set templates that we use, so it’s just a matter of copying and pasting the wording.
I also cross-reference with ClearVoice.com to see what special holidays there are during the month to incorporate it in my posts.
This process may seem overwhelming at first, but when you break it down into bite sized steps (which is always recommended) it will become easier over time.
So, that’s it! This is how I create one month’s worth of content in 6 hours (spread over several days).
I’d love to have your feedback on this Blog Post! Look out for my video detailing this process as I suggested in Hour 3. Kindly note that distractions can make this entire process longer, so please have a timer handy.
Leave a message below with your biggest takeaway.