You may know Rihanna as a multi-talented singer, songwriter, and actress, and that she’s also a highly successful businesswoman. That success has more than quadrupled after her fanous Superbowl Halftime show!
According to Forbes, “her digital album sales climbed by 301%, while digital song sales exploded by 390%”. According to Marketing in Asia, “searches for “Fenty Beauty” have increased by 883%. The singer, who wasn’t paid for the show, took the opportunity to plug her brand in the middle of her performance”.
Her fashion brand, Fenty, has become one of the most celebrated brands in recent years, and mom entrepreneurs can learn a lot from her journey.
Rihanna’s approach to her Fenty brand is unique and disruptive. She focuses on inclusivity, diversity, and empowering women. Her brand messaging reflects her commitment to these values, and her audience has responded positively. She’s not afraid to take risks and step outside the box with bold marketing campaigns, and this has paid off big time.
As a mom entrepreneur, you can learn a lot from Rihanna’s approach. Focus on your values and mission and let that guide your business decisions. That’s what families are built upon, VALUES. Don’t be afraid to take risks and think outside the box when it comes to marketing and branding. And most importantly, stay true to yourself and your message.
The success of Fenty also highlights the importance of staying ahead of the curve. The fashion industry is known for being slow to adapt to new trends and changing customer needs. However, Rihanna’s Fenty brand has disrupted the industry by offering a diverse range of products and a unique customer experience. As a mom entrepreneur, it’s important to keep your finger on the pulse of your industry and adapt to changing trends and customer needs. You can be that visual representation of your brand, or give the visual responsibility to someone else.
Ultimately, Rihanna’s Fenty brand should inspire mom entrepreneurs to be bold, innovative, and true to their values. We should also show that we have boundaries: everything does not have to be said!
Whether you’re just starting out or looking to take your business to the next level, remember where you start is NEVER an indication of where you would be in the future.
Wishing you a successful and strategic week ahead!